INDIAN MARKET
 
INTERNATIONAL BUSINESS
 
 
Morepen Why sugar when you can have Y.SUGAR!
Dr. Morepen launches low calorie sweetener Y.Sugar!

New Delhi, July 2002
Do calories keep you from indulging in sweet delights? Are you weighed down with guilt over the calories in every cup of tea or coffee you take? Why add sugar to anything anyway? Just try Dr. Morepen's Y. Sugar -the ultimate nirvana for the sweets lovers of the world! Low on calories! And sweet too! Y.Sugar comes in sleek, slim international card packs in four colours - Blue, Pink, Orange and Green! So now you can chose your colour for the day that matches your mood or even what you wear. Feeling cool? Carry a blue or green pack and if you are feeling energetic and lively, orange and pink are the colours for you. So go ahead, show-off the new colourful Sugar free way, which is definitely healthy and chic. Why Sugar when there is Y.Sugar.

An Aspartame based low calorie sweetener, Y. Sugar can be easily made a part of a daily 'low cal -stay fit' agenda. The product is available at leading department stores and chemists, in ultra slim international card packs of 50 tablets at the MRP of Rs. 25.

Aspartame is an intense sweetener that provides the sweet taste of sugar at a fraction of calories without leaving a bitter taste in the mouth. It metabolizes naturally and is approximately 200 times sweeter than sucrose and has only 1/10 the calories of a teaspoon of sugar, which is appprox. 16 calories. Thus it is a healthy sweetening preference without guilt.

About Dr. Morepen
Dr. Morepen, the FMHG brand from Morepen Labs, is a forward-looking futuristic brand, which endeavors to occupy a place on the dinning table of every urban household. The category of 'self-health' has been identified after research on modern behavior patterns and preferences. The FMHG category is a boon for people, who on account of their hectic lifestyles overlook basic health needs and cannot afford to take time out to go to the doctor for minor irritants. Dr. Morepen products can be picked off the shelf and do not need any prescription from a doctor.


Back to the Press Releases Home Page