Enrico Isenburg, President Pierre Cardin, today unveiled La Beaute` -an extraordinary make-up line at Dr. Morepen's Lifespring, Health and Beauty stores. Regarded as a symbol of elegance, beauty and creativity all over the world, Pierre Cardin cosmetic line is a close link between fashion and make up. Colour and Glamour, in all its shades and combinations, expressions, ranges and texture, La beaute` is a range of dermatologically tested products targeted at glamorous and trendy women who seek high quality fashionable shades at a reasonable price.

Speaking on the Occasion, Enrico Isenburg, President, Pierre Cardin said, "Lifespring is a very important Indian partner for us as they share the philosophy and attitude of 'happy many', which make certain that, prestigious and trendy brands are available to all at a reasonable price, instead of the same being addressed to a privileged 'happy few'."

The collection consists of a wide range of make-up products that spell quality and international appeal. Lifespring, in keeping with their purpose of bringing the best in health and beauty products from world over, will display a complete range of Pierre Cardin make up line of technologically advanced products for face, eyes, lips and nails. The products, reputed internationally for their superb quality and exceptional performance, will now be housed at all Lifespring stores - South Extension, Greater Kailash, Vasant Vihar, Karol Bagh, Rajouri Garden and IP Extension.

According to Aravind Nagarajan, CEO, Lifespring, " We welcome Enrico Isenburg and look forward to a continuous and fruitful association with Pierre Cardin. Our endeavor of creating an pleasurable avenue for Indian women to experience the well- known international brands in health and beauty category will get heighten with Pierre Cardin range of products and definitely give our discerning customer more choice ".

Pierre Cardin is today recognized for revolutionizing the world of fashion for more than half a century. Today it is a name synonymous with excellent quality, advanced technological features and value for money. The face products include the base, the foundations and the face accessories available in a variety of shades to suite Indian skin tones and types.

The products are also available in wet, dry and matt finish to match the right occasion. The eye section includes liners, mascaras, shadows and pencils - the complete eye enhancing package. This again is available with advanced features like water-resistant eye contour pencil, crayon précis eye pencil, mascara ideal, mascara libre and mascara cils supreme etc. The Lip section includes Lip Gloss and Lipsticks in a variety of colours, shades and textures. Nail segment again consists of Nail Lacquers and shiners in varied colours.

About Lifespring:
Recently acquired by Dr. Morepen, Lifespring now operates under the umbrella branding of Dr. Morepen, which has expanded its franchise into a retail format, coming closer to the end user with a much wider offering. Lifespring is an internationally styled, Health and Beauty retail store that offers a range of nearly 15,000 SKU's of both national and international brands. Now under the Dr. Morepen banner, Lifespring stores have become peppier, happening and certainly more health oriented.

Lifespring is the first health and beauty store chain launched in North India and currently has six stores in Delhi at South Extension, Rajouri Garden, Basant Lok, Greater Kailash, Karol Bagh & I.P extension with future plans to expand the network to other locations and cities. The Store consists of sections on Health, FMHG (Fast moving Health Goods) products, Self Health devices, Personal care, Beauty and prescription Medicines. The pharmacy at the store offers a little more than a regular chemist. Manned by trained & knowledgeable pharmacists, who are at customers' service at all times to advice them on products & prescriptions. A large range of herbal medicines, vitamins, dietary supplements, as well as Health foods is also available here. The customer friendly environment makes Lifespring chain of Health and Beauty stores a perfect example for captive retailing, organized retailing with much attention on the environment the goods are sold in.

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