INDIAN MARKET
 
INTERNATIONAL BUSINESS
 
 
Morepen Labs PBT up by 9.13% Top line grows by 18.39%
New Delhi, June 28, 2002

Morepen Laboratories Ltd. today announced audited results for the financial year 2001-02. The Company registered a growth of 18.39% in gross turnover at Rs. 516.13 crores in the year ended March 31, 2002 as compared to Rs. 435.98 crores of previous year. Profit before tax has gone up by 9.13% at Rs. 86.65 crores vis-à-vis Rs. 79.40 crores as for the year 2000-01. Profit after tax stood at Rs. 54.00 crores, down from Rs. 73.20 crores of previous year as this year saw an introduction of deferred tax, which amounts to Rs. 25.65 crores hence lowering the PAT. Further, due to increase in personnel, and other expenditure including interest and depreciation also impacted the profit of the company to the extent of 10.65% of the turnover. This was, primarily, on account of business expansion in the marketing arena by the company. The annual exports for the year 2001-02 stood at Rs. 62.78 crores as against Rs.42.95 crores recording a growth of 46.17% over the previous year. The operating performance continues to be strong with an EBITDA margin of 34.28%. The Global Generics and Formulations business has shown a steady growth of 20.05% and 14.34% respectively, vis-à-vis last year.

Already established as a preferred manufacturer of high quality generic drugs, FY 2001-02 saw Morepen firmly planting its feet as marketing leaders in happening Health. Contributing to growth are Morepen's four strategic business units - Global Generics, Branded Formulations, Clinical & Home Diagnostics and Dr. Morepen (fast moving health goods), set up as four independent profit centers. The management team has been freshly strengthened with professionals from leading multinational and domestic companies heading each SBU and support functions. With an extensive sales & distribution network in place, Morepen products are now available to the end consumer all over the country.

Morepen continues to work on high value-added complex molecules in its Bulk Drugs division, with the USFDA approved Loratadine being the front-runner. This year also saw Loratadine going off patent in Europe and Canada. Loratadine goes off patent in USA in December 2002, which accounts for 85% of its Market. Morepen has already tied up with Geneva (Novartis), which has Paragraph IV exclusivity to sell Loratadine for first six months, being the first ANDA filer in the USA. Morepen has already doubled its manufacturing capacities to 24 tonnes for Loratadine , inline with the estimated forecast, and would be ready with the first consignment in July. Morepen has also filed its third international patent for the new process for amorphous form of Atorvastatin Calcium, the third largest molecule the world over.

Mr. Sushil Suri, Chairman & Managing Director of Morepen said, " Morepen has recognized the change in pharma business and has shifted its focus from being a manufacturing based company to a marketing format. Each strategic business unit of Morepen is establishing and expanding its marketing base to reach more and more consumers effectively".

Morepen entered into a joint venture with Drugmax Inc. of Florida in the last financial year to form MorepenMax. This has given Morepen direct access to the US market with the established marketing network of DrugMax; thus providing immediate shelf space to its products in the competitive generic drugs segment. In the plan for the near future, MorepenMax will file new ANDAs and would complete all regulatory approvals for an entire range of generic products.

On the branded formulations front in the last financial year, there has been a remarkable MAT growth of48.3% as compared to a 10.6% growth rate of the pharmaceutical Industry. (Source: Org-marg retail audit March 2002) All new products, Orvastin and Pentopen, Acifix and Sultamax are also performing well and are already contributing approx. 14% of the turnover. Orvastin (Atorvastatin) is used as a cholesterol-lowering agent while Pentopen (Pantoprazole) is used in treating peptic disorders. Dom Dt, Saltum and Claridin - the three blue chip brands of Morepen, are also performing very well with a MAT value growth rate of more than 80%. Saltumax, an injectable antibiotic, launched barely ten months back has already become a front-runner in its category.

Morepen's diagnostic arm has also carved a niche for itself. Morepen entered into two joint ventures for diagnostics in the last financial year. One was with Ameriteck of USA for marketing and manufacturing rapid diagnostic assays and the other with Beurer to market their range of health and therapeutic products in India & the SAARC countries. In clinical diagnostics too, the last financial year also saw revolutionary new technologies - ID -MTS System being installed in 45 leading blood banks of the country. OptiMAL, too evoked enthusiastic response from doctors, hospitals and laboratories. Medipath has launched two brands recently called HomeHealth, a range of self-health diagnostic products like blood pressure monitors, heat pads, body fat scales etc and "QuickChek", an umbrella brand for "Rapid" and "Point of care" diagnostic assays. The Quick Chek portfolio will include a number of products like pregnancy test, hepatitis test, AIDS test and ovulation test

In July 2001 Morepen embarked on a new frontier in healthcare -the Rs.4500 crore FMHG (Fast Moving Health Goods) market. A category defined and established by Morepen with Dr. Morepen, a dynamic new self health brand that empowers individuals with their health. Dr. Morepen continued its aggressive Health Campaign with a flurry of activities last year - the launch of hhealth products like C-Sip, C-candy, Dab Fizz etc and initiating vacation programs for primary school children, health flashes on television etc. Dr. Morepen was hailed as one of the top five most successful brand launches of 2002 for redefining the OTC category (Business Today Jan 2002).


Dr. Morepen has also acquired Burnol from Reckitt Piramal in December 2001 to provide support and deeper market penetration to other Dr. Morepen products and also to give the company an entry into the 210 crores antiseptic market. Various consumer-focused activities this quarter have firmly established Dr. Morepen as a highly reliable FMHG brand that has revolutionized the total OTC marketing.

Dr. Morepen has also recently acquired Lifespring, the health and beauty chain and Lemolate, the fifth largest brand in cough & cold segment. In line with the plans, the recent acquisitions have given a fillip to the top line of the company. Burnol brought in a turnover of Rs.6.20 crores, Lifespring another 7.54 crores and Lemolate now would add another 9.60 crores.

Morepen Laboratories is internationally acclaimed for its stringent quality standards and technological excellence. Recently, Morepen launched Lifelyte - a ready to drink ORS, based on the WHO formula. 3H is a new initiative of Morepen that focuses on the much-neglected area of patient care in this country. 3H which stands for Help Healing and Happiness, aims at making a patient's medical journey a pleasurable one. The action points initially would be hospitals, nursing homes, doctor's clinics where 3H would adopt reception areas, hospital wards, OPDs for their upkeep and cleanliness and also provide direction indicators / signages at vantage points thus facilitating the patient's quest in the intimidating hospital maze.

In the coming year, Morepen would focus on expanding its marketing base and reach out to a larger consumer base through its all India & global network with increased product offerings of all strategic business units.


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