Morepen has launched Lifelyte - ‘The ready
to drink, sterile electrolyte Rehydrate’.
Morepen is the first Indian company to launch ORS solution
in a convenient, ready to drink formulation recommended
by WHO. This gives Morepen an entry to Rs.50
crores ORS market that is growing at 5% annually.
Ready to drink Lifelyte obviates the
hassles of dissolving powders in boiled and then cooled
water. Lifelyte, a totally germ free
ORS counteracts the risk of contamination that may occur
during preparation of solution that would result in further
aggravating the condition of a patient. This life saving
solution replenishes electrolytes and water lost due to
diarrhea, vomiting and heat exhaustion. Dextrose present
in Lifelyte provides energy and helps
absorption of vital salts and water through the intestine.
It is life saving for people like salesmen, construction
and industrial workers and sportsmen who are exposed to
heat and sun in hot summer months, more so in a tropical
country like India. Lifelyte is easily
available across the country at chemists and department
stores. Priced at Rs. 35, Lifelyte is
available in a 540ml bottle that is sterilized at 110
degrees by specialized technology.
1 % of the MRP from Lifelyte sales will go towards
the 3H cause. 3H stands for help, healing
and happiness – an initiative to facilitate
patient care in the country. 3H 1066,
the first effort of 3H initiative promotes a single emergency
number across the country, which beckons medical help
at the doorstep in minimum possible time. This service
is fully operational in Hyderabad and Chennai & will
soon be available across Delhi too, spreading further
to other cities in the country.
3H aims at making patients medical journey
a pleasurable one. The action points initially would be
Hospitals, Nursing homes, doctor’s clinics where
3H would adopt reception areas, hospital
wards, OPDs for their upkeep and cleanliness and also
provide direction indicators / Signage’s at vantage
points thus facilitating the patient’s quest in
the intimidating hospital maze.
The 3H Infolets would provide patients
more information on various diseases, cures and other
valuable information on varied subjects like medical insurance
etc. These would be available as ‘take – aways’
in waiting areas of hospitals, clinics, chemist shops
and other strategically placed info-vends. A 3H
Mobile clinic will soon be launched in the city
for actually restoring patient’s health at Home.
Many more initiatives have been planned under 3H banner
for helping healing and ultimately leading to health and
happiness of the patient.
In India Diarrhea remains the main cause of infant mortality,
accounting for over 6,00,000 children under five succumbing
to this deadly disease every year. Diarrhea is a self-limiting
problem and the immediate requirement is to rehydrate
the patient. ORS does not stop the diarrhea, but it replaces
the lost fluids and essential minerals. The glucose contained
in ORS solution enables the intestine to absorb the fluid
and the salts more efficiently. ORS alone is an effective
treatment for 90-95 per cent of patients suffering from
acute watery diarrhea, regardless of cause.
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