INDIAN MARKET
 
INTERNATIONAL BUSINESS
 
 
Kartik Raina joins Dr. Morepen as Managing Director Former Managing Director, Best Food Company, Uni- Lever Group, now joins Dr.Morepen.
New Delhi, October 22, 2001

Kartik Raina is the New Managing Director of Dr Morepen Ltd., newly formed ‘Fast Moving Health Goods’ (FMHG) subsidiary of Morepen Labs Limited. With an experience of over 20 years in sales and marketing, Mr. Raina now faces the challenge of harnessing the Rs. 4500 crore FMHG markets for Dr. Morepen.

Kartik Raina’s last assignment was with The Best Food Company (a part of the Unilever Group) in Sri Lanka where he was Managing Director responsible for top and bottom lines of operations in Sri Lanka and Maldives. He brings with him the vast experience gained by working with leading health companies such as Dabur, SmithKline Beecham etc and immense International exposure gained through global assignment.

With an in-depth insight into the Indian Market and consumer behavior gained through his years of working with health companies gives Mr. Raina a definite edge as the Chief of Dr. Morepen limited, to further establish and expand the sales and marketing efforts of the company as well as establish the Brand Dr. Morepen synonymous with health. Dr. Morepen is a convenient and contemporary lifestyle brand aiming to empower individuals with the capability of being in charge of their own health and living life "without any stops". Dr. Morepen remains fully committed towards providing complete lifestyle health care for the family as well as working towards a much healthier future. International exposure has given Morepen the expertise to come out with products that aim to take care of basic health needs and simultaneously give the customer the advantage of convenience and reliability.

"The Fast Moving Health Goods is a major thrust area for our company. Mr. Kartik Raina with his vast experience in sales and marketing will surely be an asset to Morepen Labs and will also be pivotal in building up the self health category", said Mr. Sushil Suri, CMD, Morepen Labs.


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